Trends in Travel

September 15, 2025

Embrace the Charm of Shoulder Season Travel

Imagine arriving at a landmark without the bustle of lines. Picture exploring charming streets without crowds, finding room upgrades with ease, and enjoying local life rather than peak tourism. That’s the magic of shoulder season: the sweet slot between high season and off-season, typically during spring and fall. It is when destinations welcome visitors with open arms and lower rates, offering a more authentic and serene journey.

What Makes Shoulder Season Special?

  • Gentler pace, still vibrant This is not the sleepy off-season. It’s a balanced time when places feel alive, but not overcrowded. Consider it as a dip in tourism… not quite peak, yet more lively than the off-season.
  • Savings that allow room to indulge Flights and hotels are often significantly cheaper. People enjoy better prices without sacrificing experience. NerdWallet Data from Hopper and others show average airfares dropping by over 30 percent in fall shoulder season compared to summer.
  • More space to savor the moment Attractions, restaurants, and even airports feel relaxed. You’re not elbow-to-elbow with tourists with more room to breathe and soak it all in. Weather that’s kind on you You’ll likely enjoy mild, comfortable conditions. Not the summer scorch, not the winter chill-just right for walking, exploring, and savoring your surroundings.

Why Travel Season Patterns Are Shifting

  • Climate and comfort Rising summer temperatures and frequent heatwaves are steering travelers toward shoulder season, where comfort and pleasant weather reign. Trend reports highlight growing bookings during spring and autumn in Europe.
  • More flexibility for certain travelers Retirees and households without school-age children can bypass school calendars, choosing when to travel. That freedom is fueling shoulder season’s popularity.
  • A move toward sustainable tourism Visiting during less crowded months helps reduce strain on popular destinations. Some places are even introducing tourist fees in peak season, making shoulder periods all the more attractive.

Destinations That Shine in Shoulder Season

  • Iconic cities, rediscovered Paris, Rome, London-fall brings gentle weather and fewer lines.
  • Luxury without the crowds Imagine tasting vintage Port in Portugal’s Douro Valley, enjoying candlelit meals on a winery estate, or sailing the Amalfi Coast in softer light. Sophisticated travel articles praise fall for elevated, serene luxury.
  • U.S. treasures reawaken in fall The Northeast turns vibrant with autumn color, and crowds thin out. Even the Grand Canyon’s south rim becomes peaceful, offering miles of quiet hiking.
  • Coolcations growing popular Down Under Australians are increasingly choosing “coolcations” in shoulder season across Europe. Countries like Estonia, Denmark, and Portugal show strong booking gains, proof that travel is shifting intentionally.

Tips for a Seamless Shoulder Season Adventure

  1. Locate the right window for your destination While spring and fall are common, climates vary. Use local guides to pinpoint the best dates.
  2. Book early to secure the best spots Even shoulder season can bring demand. Lock in accommodations and flights early to take advantage of deals.
  3. Pack with flexibility Weather can swing unexpectedly. Bring layers, a light jacket, and weather-proof shoes just in case.
  4. Check local calendars Avoid festival-induced price hikes or itinerary clashes. A local event can be a plus,but always verify.

Shoulder season offers the best of both worlds. You’ll skip the peak-season frenzy and still enjoy everything a destination offers-often more affordably and more deeply. The weather is kinder, the vibe more authentic, and the overall experience can be elevated. Working with a trusted travel advisor can help you navigate travel for optimal holiday experiences.